Merchant World® was born in the first spring of the 21st century. Our mission is to provide the highest quality e-business platform for the retail industry; utilizing IT to establish highly efficient interconnective retail value chains; and to wholeheartedly lead the drive to bring China’s retail industry into the forefront of the information age, welcoming the challenges of the WTO.

With Merchant World®, it is the first time in China that retail, supplier, and distribution-logistics systems have been harmoniously combined under one complete platform. Core business operations such as Customer Relationship Management, Supply Chain Management, and Supplier Relationship Management are integrated into one powerful tool with Merchant World® and it’s corresponding website www.13991.com.

Our applications exploit the tremendous power of the Internet to bring the retail value chain closer together and, as a result, to bring our customer’s products and services to the market with speed, efficiency, and a competitive edge. Real-time business intelligence employs network technology to make Enterprise Resource Planning, Customer Relationship Management, and Supply Chain Management the backbone and central nervous system of your company.

To achieve our mutual vision of a successful future, we feel this kind of interconnected value chain must be the driving goal of China’s retail industry.