A Few Words From Our CEO:

In the 21st century, the world economy has bid farewell to the industrial age. The new century brings a new economy characterized by information technologies, biotechnologies and new material technologies. The pursuit of value is what drives this new economy. E-business, built on the power of Internet, is destined to reconstruct the retail value-chain, to"destroy and rebuild" it. Ultimately, this shall cause a fundamental change to the whole retail industry.

Facing the impact of this new economy as well as a tough competitive environment, retail enterprise executives are asking themselves: "Where do we go from here? " Time has passed and much has been lost. We have not seen China’s "Sears ", "Wal-Mart " or "Carrefour ". In fact, the gap between the global retail industry and China’s retail industry has been widening, despite a great deal of effort in the industry.

The new economy has now brought us an enormous opportunity to run the race from the same starting line. With the help of information technology, enterprises are no longer isolated islands. Pervasive Web-based value chains will interconnect these enterprises and become the core of their competitiveness. The competition of today and tomorrow is no longer a low level contest between isolated enterprises. Be it the traditional industrial"giant" or the"category killer", it is the wrestling of entire value chains. Therefore, we must renew our ideas and respond at once -- fully utilize information technology to set up efficient strategic alliances, reconstruct a highly interactive value chain, and ultimately win out in the new wave of competition.

At Business United Data we believe in"Uniting people, sharing value, and winning together". We have built an industrial data platform for the Internet-Merchants World® (www.13991.com)- based on our clear concept of e-commerce in China and 10 years of experience making and deploying retail POS/MIS/ERP systems. Merchant World® is making it possible for retail enterprises to form strategic alliances with other retailers, suppliers, and manufacturers along the value chain, with each player using Internet-based applications to manage and link core processes. Merchants World® is a strategic combination of SCM/CRM/SRM a system that allows retailers, suppliers and manufacturers to go beyond their internal information systems and collaborate on critical processes. The platform helps them to bring their merchandises and services closer to the customer, allowing the customer to receive exactly the merchandises and services they need, when and where they want. Merchant World® helps the participants exchange information and interact with each other in real-time, at last becoming the central nerve system for coordinating management of services, customers and suppliers. Examined from a broader perspective, the Merchant World® is building a whole new value-chain by interconnecting common interests, upstream and downstream, to form a highly effective strategic alliance for pursuing maximal business interests.

We unite to become stronger. We share value to add value. In the end, we achieve success together.

The show has just begun. Watch Merchant world® revolutionize the whole industry.

Cao Guoxing, CEO